UMS-Wright: "Our Spirit"
"Give to us a noble SPIRIT that we, with our teachers, may go forward to achieve the highest goals in life."
We are so excited to share with you the final video in the UMS-Wright Preparatory School's Mind, Body, Spirit Campaign! What a fun journey this has been. These videos have been my babies for most of the year, so sharing the final one, "Our Spirit," with you today is such an exciting day!
HUGE thanks to Cari Searcy with All Good Creatives, Ally Smith, Julie Otts, Laura Davison, Meridy Jones, and everyone else who participated. And after seeing this amazing school while making these videos, I am especially grateful that our daughter will attend 4K here next year.
Click here to view all videos in the campaign.
New Branding: Courtney & Morris
I just finished the new branding for Courtney & Morris Real Estate. They were undergoing some changes and were ready for a new look. View their current website (with old branding) to see the transformation. New website is in the works...
Here's a sneak peek of the new ad campaign. They are a smaller boutique real estate company, and they wanted this ad to reflect that. Photography by the talented Devin Ford Photography and styling/clothing by East Bay Clothiers.
Much more coming soon...
The MOST Important Work
I've had this print hanging on my office wall and taped to our kitchen fridge for years. It's a favorite of mine and a good reminder whenever we get caught up in the busyness of life. "Children are NOT a distraction from more important work. They are THE MOST important work." -C.S. Lewis #tuesdaytruth
The un-staged, 'imperfect' pictures and moments are usually the HAPPIEST, most fun moments. Here are some random pictures of life here at the Binion household:). I have thousands more. I'm always trying my best to capture this sweet stage of life. "MESSY IS FUN!" Yes, yes Calder it is. Love my little fam more than the entire world!!!
Crackers and snacks help Mack hang in there:)
This is such a CALDER FACE!
my free spirited aritist
I hope and pray that these moments never end....Sorry for so many but I couldn't help it!
UMS-Wright: "Our Body"
Our latest video for the UMS-Wright Preparatory School "Mind, Body, Spirit" campaign launched today! This video focuses on "Our BODY." Stay tuned. Our final video for the school year, "Our Spirit," will be revealed before graduation.
Truly an honor to be a part of this campaign. HUGE thanks to Cari Searcy with All Good Creatives, Ally Smith, Julie Otts, Laura Davison, Meridy Jones, and everyone else who participated. And seeing this amazing school while making these videos, I am especially grateful that our daughter will attend 4K here next year.
To view the other videos we've done throughout this campaign visit this page on my website, or visit the UMS-Wright website. I love their mission statement below:
Our Mission is “For the UMS-Wright Family to educate all students to their highest potential in mind, body, and spirit; and to produce in each student character of the highest possible order.” Our wonderful families, skilled faculty, and loyal alumni are the heart of UMS-Wright and help us to advance our mission each year. We wish for our children to consider us more than a school, but a place to call home."
To view in high-res select HD at the bottom right.
New Branding: Jenna Laine Weddings
We launched the new name and branding for Jenna Laine Weddings this week! Jenna is a wedding coordinator and event designer located in Fairhope. Her office and shop is adorable (just like herself and her team). I was immediately impressed by her passion, organizational skills, and her overall entrepreneurial spirit. You can tell she is good at what she does. Period.
Jenna realizes the importance of investing in her business, and I was honored that she chose me to help rename and rebrand her business. I love the video below, which is another example of the recent marketing investments she has made.
There's always a much bigger story behind every logo and project, and I wish I did a better job of sharing that. I'm so busy these days (which is a huge blessing), but I rarely have time to write much here. I used to write so much more on my old blog (which is lost somewhere in cyberspace which makes me sad and is a whole other story)....but these days, just to add photos of my current work here is an accomplishment in and of itself.
Plus, my words don't make much sense these days. Bare with me on the typos!
Let me preface my encouragement to say "yes" sometimes with this: Believe me, as a business owner with two young children and a hard-working husband, I have learned how to say "No." That was a HUGE, life-changing lesson in my life. I can't be (and don't want to be really) everything to everyone. I'm a people-pleaser by nature and am SO passionate about my work and my family, that it's hard to turn down clients, children's activities (when we already have too much going on!) and other good opportunities in life. But, I know that my family and my sanity come first. I have a waiting list months out and schedule my time accordingly. To Live a Mary Life in a Martha World is my book. I am Martha. I also think of Crazy Love by Francis Chan as I type this. Those books (and life experience!) taught me a lot. That being said, I'm a big believer that less is more sometimes, and it's important to know your own (and your family) limits. However, this time YES was a good choice. Same goes for the intense Bible Study I'm in now. That is important and demands a YES.
This story is unique, so I have to share. It taught me to say "yes" sometimes, even when you want to say "no" or are intimidated by something. So, Jenna emailed me last month to speak at a women's entrepreneur group in Fairhope. The group is small and consists of 15 or so women business owners. They (well, "we" now, since I'm the newest member) get together once a month to discuss the inner workings of our business, lift each other up in support and listen to various speakers who can benefit our businesses and help us to succeed in todays market. To be honest, when Jenna (whom I had never met) asked me to speak about my business and the importance of branding, I was intimidated and wanted to say no. There were a million excuses and reasons why I "couldn't" make it. But, I just said yes and I'm so glad I did.
I don't think my talk was anything special. I prepared my thoughts on the car ride there while taking a phone call (typical), and I'm not a great speaker in the first place. It was super casual and we just sat around a table discussing everything. BUT, I do think we all walked away more knowledgeable, confident and motivated then we came. I met some amazing women, gained a new client, and learned a lot as well. My biggest take-away (other than saying "yes" sometimes) was the importance of COMMUNITY and sharing ideas and experiences with other female business owners. This is true in all areas of life. True with motherhood as well.
Bottom line is: When women support each other, incredible things happen.
This is critical. We are all on the same team! It is only when you focus on other people, that you truly make a difference in life.
Visit their website and Facebook page to learn more. The website will be updated soon, but if you want to compare her new branding vs her old branding, that's a good place to do it. I feel like her new look reflects her personality and business so much better! We'll have new, professional photos soon to show off Jenna and her incredible shop. But for now, my iphone will have to do...
please excuse my laptop power cord:)
Before shot of exterior. We're giving this a HUGE facelift. New news to follow about this entirely.
My photos don't do it justice! They have some adorable paper products and invitation samples too. So much more to follow. Can't wait to see the letterpress, gold foil business cards and stationery soon....
New Branding: Not Just Dorms
Working with the women of Not Just Dorms was wonderful from start to finish. I'm so happy with how this turned out, and I loved being a small part of their journey. Dorm room decor has come a LONG way since I was in college. However, they also offer more than just dorms (hence the name), and have wonderful bedroom options for you and your kids. View their website here to see more.
And finally, nothing makes me happier than a happy client. Thanks for the kind words and feedback!
"Hadley completely transformed our brand and logo into something sophisticated, sleek and contemporary. She is extremely talented, fast and professional. She listened closely to our ideas and goals, and she was able to come up with something that FAR exceeded our expectations. The feedback from our customers has been tremendous. We cannot recommend her highly enough!"
ANNIE GRADY, Not just Dorms
UMS-Wright: "OUR MIND"
I can't tell you how excited I am to share this project with you. Along with the intro video (in blog post below), we are doing three videos for the UMS-Wright Preparatory School "Mind. Body. Spirit" campaign. This video focuses on "Our Mind." Huge thanks to Cari Searcy with All Good Creatives for her incredible video skills. Truly an honor to be a part of this.
New Instagram account
It's weird promoting yourself and your business (I have a hard time doing it even though I coach people on it everyday). I'm also not the best about sharing work-related things on Instagram...but hopefully that'll change with our new business account @hadleybiniondesigns. Follow along! We have a lot of new and exciting projects to share...
Follow @hadleybiniondesigns to see more of our work...
UMS-Wright "Our Mind, Body, Spirit" campaign
What an honor it is to work with UMS-Wright Preparatory School on "Our Mind, Body, Spirit Campaign". We have done videos for them in the past (see more videos here), and we were thrilled to launch another one this week. Stay tuned. There are more coming throughout the remainder of the school year!
it was time...
It's a miracle...the new site is LIVE.
Like many designers and business owners, I've been putting this overhaul off for a while, but it. was. time. I redesigned my previous site over two years ago and poured my heart and soul into it. I loved it, but as technology and the mobile world changes, my site needed to as well. My portfolio was very outdated. Plus, I'm no longer a brunette and have another baby!
The idea of gathering all of my new work and getting new photos taken, ETC. overwhelmed me. Of course, clients deadlines take priority, and with a to-do list longer than I can actually do most days — not to mention two children who always take #1 priority — my new site kept getting put on hold. BUT, after countless hours (I really can't begin to add them up..nor do I want to), the new site is UP.
This was a true labor of love and I couldn't have done it without the fabulous Devin Ford Photography. Devin is absolute JOY to work with, and she makes me and my work look better than we actually do. Also, a huge shout out to the web programming team at Compass.
Here are some of my favorite shots from our recent photoshoot. And yes — it's true. Good photos make ALL the difference. I'll share some other favorites Devin took of my clients work soon. Check out my portfolio pages to see many more pics...
Believe it or not, that was the edited version! I literally have hundreds more. I can't thank Devin Ford enough for her talent, patience and hard work! Visit our Facebook page to see more. Client photos coming soon...
Atchison Home
“I have decided to stick with love. Hate is too great of a burden to bear.” – Martin Luther King, Jr.
I just designed this for Atchison Home, and I had to share it here too. LOVE WINS. EVERY TIME. Here's an ad that was recently published in Access magazine. 30 looks for 30 years...
Absolutely love working with the fabulous team at Atchison Home. I cannot say enough wonderful things about these people, and their BEAUTIFUL store. If you haven't already, you MUST visit this incredible 20,000 square foot store, full of beautiful European antiques and art—and everything that I wish I had in my home. Kind of a dream client for me, as I've always loved interior design. We've been working hard on their new website, which is launching soon. But until then, visit atchisonhome.com for more info.
New Branding: Pete J. Vallas
Keeping it simple and clean for the incredibly talented Architect, Pete J. Vallas. New signs and letterpress business cards in the works.
Pete’s work is outstanding, and I was extremely honored that he hired me to help him with his branding. His work is legendary in Mobile and beyond! Here are just a few of his beauties. A new website will happen down the road but for now, you can see more here.
I’d call any of these home ANY day of the week. You can see much more of his work here. He's as nice as they come and his work is incredible...
New Branding: Ella Hanceri Art
I love helping artists promote themselves! What an honor to help the equally talented and adorable Ella Hanceri launch her art career. Check out her new website and follow her on Facebook and Instagram to see more of her beautiful work…
View more of Ella’s beautiful work here.
New Branding: Hollins Boutique
I absolutely loved working with Page at Hollins Boutique. We met at a local coffee shop and immediately began brainstorming. Within an hour, We changed the name from The Gold Leaf to Hollins Boutique (named after her precious daughter, Hollins), and came up with a game plan for a complete facelift. I love how this turned out, and you can’t go wrong with custom hand drawn fonts and images.
Follow Hollins Boutique on facebook and instagram. {website coming soon!} Their clothes are awesome and their prices are too!
New Branding: Cummings Architecture
New branding for Cummings Architecture Corporation. See website for a “before” shot. Love giving old designs a facelift. New website in the works soon…
Please excuse my short blog posts. I’m so busy these days (which is such a blessing). Believe me, I could share my current work, inspiration, ideas and thoughts for hours, BUT I’m too busy to type more than a few sentences here these days:) Maybe some day I’ll be able to execute my dreams for this space….
New Branding: Steeple on St. Francis
Such an honor to design the branding for Old Mobile’s most inspired new space…The Steeple on St. Francis. Website coming soon!
New Branding: The Little Drawer
We've had so much fun designing the branding for The Little Drawer, a new lingerie boutique store, in downtown Fairhope. The store is located on 19 North Church Street (right next to the lovely Bliss Bridal) and will be opening early to mid-September. They'll be offering the finest in lingerie and sleepwear in Lower Alabama so get ready people.
Like them on FB or Instagram @thelittledrawerboutique for an official countdown. Stay tuned...much more coming soon!
New Branding: Katherine Bramlett Designs
I loved working with Katherine Bramlett Designs. Katherine is based in Birmingham, AL and such a talented artist AND interior designer. Visit her website to see more of her gorgeous work.
Visit her BLOG for some design inspiration. She's always coming up with these amazing design boards and posting pictures of her beautiful work and other creative ideas.
I love collaborating with other artists, and it was truly an honor to work with the talented Katherine Bramlett Designs!
New Branding: Chris Holmes Construction
So excited to share this new branding board for Chris Holmes Construction with you.
Website coming soon!
